Sadak Suraksha - Jeevan Raksha

With millions of lives endangered worldwide, road traffic accidents (RTA) rank alarmingly high in the recent trends of pressing social issues. Approximately 328 lives are lost daily, much of which could have been prevented with timely rescue and intervention. Despite the innumerable road safety campaigns and awareness drives, India still ranks first in the number of road accident deaths across 199 countries and accounts for almost 11% of all accident- related deaths in the world. Despite global stagnancy and uncertainty owing to the Covid 19 pandemic and consequent lockdown, road accidents have managed to claim 29,415 lives just between March and June, with an additional 51970 casualties. Clearly, road safety continues to be a major developmental and public health concern, acting as a leading cause of death and injuries worldwide.

Recognizing road accidents as a leading cause of death in the country, the Ministry of Road Transport and Highways, Government of India has called for a joint effort of the state and central government to facilitate the improvement of road and safety infrastructure and to reduce casualties and mortality.

While the situation might appear rather grim, people need to come together as changemakers, now more than ever before. We must all strive to do our part to ensure that we receive what we deserve - safer roads and safer communities, once and for all.

To improve safety and reduce road crash casualties, the Ministry of Road Transport & Highways (MoRT&H) has entrusted the Indian Road Safety Campaign (a non-profit organization) to lead road safety activities aimed at upping grassroot level citizen involvement in road safety measures across the nation.